If your chiropractic business doesn’t have an online presence, it doesn’t exist in the digital age. Of course, it technically exists, but the overwhelming majority of your potential patients won’t have a clue.
Having an online presence is more than simply having a website – you need to establish your practice as a trusted authority in your local area, and the most effective way to do so is having online reviews.
Just ask yourself what you do when you are in the market for a new product or service. If you’re like the rest of us, you head to Google to do a few searches and you read through whatever online reviews you can find.
There’s nothing more convincing than a recommendation from other satisfied customers, or in this case satisfied patients, to help you decide which business is right for you.
Where to Get Online Reviews
There are dozens of places to get online reviews, but the three that most chiropractic businesses should focus on are Google, Facebook, and Yelp.
The most important place to get online reviews is on Google. There are several reasons for this:
- More people search for Chiropractors on Google
- Google reviews help your business rank higher on Google
- Google Business pages with more reviews usually appear higher in the local business search
You need about 5-7 positive reviews on your Google Plus page to gain traction in local search, but more is always better, and this is a never-ending process for your business.
Facebook is by far the largest social media website, and it’s actually one of the largest search engines in the world, as well. Facebook reviews are beneficial because:
- When a patient reviews your practice, their friends and family see it
- Facebook has more active users than typical review sites like Yelp
- It’s easiest to get patients to review your practice on Facebook because they’re already familiar with the platform
Although your local market may vary, Facebook is generally one of the best online sources for new patients.
Yelp is a bit more hit-or-miss. In bigger cities, it’s almost mandatory, but there are plenty of smaller cities where Yelp doesn’t have an active user base. You’ll want to look at other chiropractic businesses on Yelp in your city to see if very many are listed and if they’re getting a lot of activity. You should also ask around in your network to get a feel for how popular Yelp is in your area.
Yelp has huge upside in markets where it’s popular, but one of the drawbacks of Yelp is that negative reviews tend to have a bigger impact than they do on Google and Facebook.
How to Get Online Reviews
Online reviews are absolutely crucial in modern business – especially for chiropractic and other healthcare practices where trust is a huge factor.
It’s important to understand that getting reviews is an ongoing part of an effective marketing strategy, and you should be tracking your progress as you would any other valuable metric. That means keeping a weekly/monthly tally of the reviews you are getting, the quality of the reviews, where the reviews are coming from, and constantly analyzing what’s working and what isn’t.
However, the pressure isn’t all on you, the doctor – everyone working in your office should be onboard. A great way to keep everyone focused on this is by running contests where the team members who generate the most reviews in a given period get a prize. This is great for your business, and it boosts company morale!
Ultimately, you will have to test different tactics to figure out what works best for your practice, but for now, you can steal these following methods as a starting point.
After receiving their adjustment, or another service, have your staff members get immediate feedback from the patient while they are checking out. Have them ask a specific question about the ailment that brought them into your office. (This provides an easy suggestion for what they will say in the review.)
Example review to suggest: I’ve had a nagging pain in my lower back for months that never seemed to go away. After visiting [your name or office name], I can finally lean over without feeling a pulling pain from the side.
Once they’ve received positive feedback from the patient, that is the perfect time to ask for a review right before they leave. You don’t want to burden them, so it’s best to have a dedicated tablet or computer with your page already pulled up so your staff can walk them through the process quickly.
This is especially important for older patients or those who aren’t tech-savvy because they are less likely to do it on their own no matter how happy they are with the service.
If the patient has any complaints, be sure to address them on the spot to make sure they leave happy.
Email Script to Get Online Reviews
Send the following email to patients after they’ve received treatment in your office. Make sure to only send this email to those who didn’t leave a review while they were in your office or you run the risk of being annoying.
Feel free to copy this script how it is or to make adjustments as you see fit.
[Subject] Can I ask you a favor?
Hi [patient name],
Here at [office name], we take great care in providing the best chiropractic service to help you live a healthy, active life.
I wanted to follow up from your recent visit to make sure you’re completely satisfied with the treatment you received.
As a small healthcare provider competing with major chains and mainstream medical offices, it’s tough to get the word out about our office on our own.
It would mean the world to me if you could take a couple of minutes out of your day to share your experience with others by leaving us a review.
Thanks to patients like you, we can help others relieve pain and prevent chronic illnesses using natural remedies – many who are able to avoid invasive surgeries and get off of nasty pharmaceutical drugs that lower their quality of life.
You don’t have to leave a long testimonial, just a few quick lines about how we’ve helped you in any way.
When you complete the review by [specific time and date], just forward me a quick email at [your email address] and I’d like to give you a special gift (valued at $50). It’s just my way of showing how much your positive feedback means to me, and I guarantee you’ll be very happy with it!
[Attach flowchart for Google reviews with links]
If you’re a regular Facebook or Yelp user, you can leave us a review on one of those websites, as well.
[Your Facebook Page link] [Your Yelp page link]
I can’t wait to hear back from you!
Thanking you so much for your help and for being a patient at [office name].
[Your name], DC
PS – If you’re unsatisfied with the care you received in any way, please respond to this email and allow me to make it right before you leave a negative review. Thank you!
By using these two simple tactics, you’ll be able to gather tons of reviews in no time and watch your business grow quickly as more people discover you online!